FIBA and Karl Lagerfeld announce collaboration for the FIBA 3x3 2024 season

MIES (Switzerland) -  FIBA and KARL LAGERFELD are excited to announce a unique partnership that celebrates the urban culture of 3x3 basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time.

As part of the collaboration, KARL LAGERFELD and FIBA will collaborate with individual FIBA 3x3 players from different teams and countries to highlight their enthusiasm, urban street culture, and the vibrant array of communities they represent. Engaging intimately with this specific angle of urban culture through 3x3 and drawing from FIBA’s international audience which spans diverse cultures and communities.

"I am very proud to collaborate with FIBA,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Embrace the present and invent the future,” is our mantra, which strongly matches the ethos of this emerging sport. We believe that fusing our iconic DNA with the 3x3 urban twist will prove extremely exciting to KARL fans around the world, and we hope that bringing our innovative vision into the mix is going to prove inspirational for both the fashion and sports industries going forward.”

“We are delighted to partner with KARL LAGERFELD for this exclusive collaboration, which will engage new audiences in our sport. Together, we share a commitment to innovation and to embrace the cultural influences that transcend sport and fashion. The urban spirit of the KARL LAGERFELD brand aligns perfectly with the dynamic, fast-paced nature of 3x3 basketball.” Alex Sanchez, Managing Director, FIBA 3x3. 

Fans can look forward to a range of events and promotions throughout the season, blending 3x3’s playful spirit with KARL LAGERFELD's signature contemporary style. The partnership launched with customized collaborations during the Qualification Tournament in Hong Kong on 12-14 April and will continue with the Qualification Tournaments in Japan and Hungary on 17-18 May, spotlighting the dynamic energy of 3x3 basketball and engaging with an enthusiastic global audience.

ABOUT FIBA 3x3

Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in an international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3x3 made its Olympic debut at the Tokyo 2020 Games.

ABOUT KARL LAGERFELD

The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

Featuring Parisian-inspired classics with a rock-chic attitude, the brand portfolio includes ready-to-wear for women, men and kids, plus KARL LAGERFELD JEANS, bags, small leather goods, footwear, fragrances and eyewear. Additional categories include the KARL LAGERFELD MAISON furniture collection and international hospitality projects. The Maison’s creative vision is led by Design Director Hun Kim; other members of the KARL family are Brand Ambassador and Product Consultant Sebastien Jondeau, and Sustainability Ambassador Amber Valletta, amongst others.

KARL LAGERFELD connects with consumers at more than 200 stores worldwide — including premium wholesale and franchise partners — with key locations in Paris, London, Munich, Dubai and Shanghai. The brand has a robust digital presence across Europe, the Middle East, Asia, and its KARL.COM flagship.

In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.