FIBA 3x3 Women's Series breaks digital engagement records

MIES (Switzerland) - The FIBA 3x3 Women’s Series has reached record-breaking engagement, with the Final bringing the 2024 season to a close in Hangzhou, China, on September 7-8. The premier 3x3 women's professional basketball circuit shattered previous records for online engagement, underlining the ever-growing global popularity of women’s 3x3.  

Over the course of the 2024 season, which featured 20 stops culminating in the Final, the FIBA 3x3 Women's Series drew 50 million impressions across its digital platforms, a 51% increase compared to the previous year. Moreover, the Women’s Series recorded 41 million views in 2024, a 64% increase from 2023. This growth in viewership highlights the exciting nature of the fast-paced 3x3 format and the world class talent on display in the Women's Series.  



The Women’s Series' commitment to connecting with its fans evident in the 2.7 million engagements recorded in 2024, representing a 35% increase compared to the previous year. "I think the Women’s Series gives a lot of opportunities for women to play international basketball,” said Canada’s 3x3 basketball star Michelle Plouffe. “3x3 is a lot of fun, and the Women’s Series is the highest level of competition.” 

The FIBA 3x3 Women's Series 2024 Final saw a major spike in digital engagement compared to the previous year, with impressions hitting 5.6 million, up from 2.6 million in 2023. Viewership also rose by 150% to 4.5 million from 1.8 million. Finally, engagements rose by 90% to 0.2 million from 0.1 million. 

"It is an exciting time for 3x3 basketball as we build on the momentum from the Paris 2024 Olympic Games,” said FIBA 3x3 Managing Director Alex Sanchez. “The new records that have been set in digital engagement demonstrate the rapid growth we are seeing in women’s 3x3 both in terms of the quality of the competition and its popularity.  We know that this is only the beginning and that there is huge potential for further growth. Our fans are instrumental to the success of 3x3 and as our fanbase continues to grow we will continue to ensure they are at the heart of a connected and engaged global community.” 

Women in Basketball became a key Strategic Priority in 2019 for FIBA, with the aim to increase female involvement at all levels of the sport. The FIBA 3x3 Women’s Series is a key component of this priority, as well as building the fan base of the women’s game.  

As the Series enters its sixth season, it remains committed to showcasing the incredible talent of women’s 3x3 basketball players and inspiring the next generation of female players.  

About FIBA 3x3

Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3x3 made its Olympic debut at the Tokyo 2020 Games.

For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent,  TikTok, Twitch, Twitter, Youku and  YouTube or contact 3x3@fiba.basketball.

FIBA