AUS - Basketball Australia launches new brand

MELBOURNE (Basketball Australia) - Basketball Australia has undertaken a rebranding exercise to develop and position the sport for future growth and development.

The new visual identity of Basketball Australia has been recently unveiled in Melbourne.

The importance of building Basketball’s brand identity is vital to its success as a sport.

The new branding has the potential to provide a number of benefits to basketball nationally across all levels of the sport, including:

• An integrated link with all affiliates, developing a proud ownership of the sport
• Consistency across all programs
• A recognizable coordinated approach to promoting basketball.
• Clarity for the general community showing an organized and professional sport
• Launch of a new organisation and a new era for basketball in Australia
• Demonstrate a progressive and unified organisation
• More visual appeal to target markets
• Create a positioning to be competitive with other sports

Basketball Australia