SHENZHEN (China) - The excitement is building for the FIBA Women's Asia Cup 2025 with the official unveiling of the tournament's visual identity today, marking a key milestone on the journey to Asia’s flagship women’s basketball competition, scheduled from 13-20 July 2025 in Shenzhen, China.
A brand reveal ceremony took place at the Shenzhen Arena, home of the FIBA Women’s Asia Cup 2025, and was attended by key basketball figures from China and the Local Organizing Committee, with Mr. Hagop Khajirian, FIBA Executive Director - Asia, in attendance. The newly unveiled logo reflects the various key elements of the Women's Asia Cup, notably the prestigious new trophy itself. The modern and sleek design celebrates Shenzhen’s unique blend of tradition and innovation.
The silhouette of the Women’s Asia Cup trophy serves as the brand's focal point, complemented by key elements of basketball, such as the ball and the rim. The incorporated colors also have a significant meaning with the purple representing the culture of Shenzhen and power of women while the shades of orange and blue being a display of the colors of Duhang and the traditional culture of Asia.
Khajirian acknowledged the significance of hosting the event in Shenzhen, a city with a deep connection to FIBA’s basketball journey: “Shenzhen indeed brings us very rich and resplendent memories having very successfully hosted the FIBA U18 Women’s Asia Cup only a couple of months ago. Shenzhen takes us back to 20 years ago when this city became the first Chinese city to host a FIBA Asia women’s event with the conduct of the 2004 FIBA U18 Women’s Asia Cup!”
As anticipation builds towards July 2025, the newly revealed brand sets the tone for what promises to be a landmark event in women's basketball.
“With a series of successful international events and the upcoming 15th National Games of the People’s Republic of China in the Guangdong-Hong Kong-Macau region, basketball has forged a lasting connection with this vibrant city,” said Xu Lan, Secretary General of the Chinese Basketball Association (CBA). “The successful organization and strong support for the FIBA U18 Women’s Asia Cup 2024 have created a memorable ‘Shenzhen moment’ in the history of Asian basketball. The blend of Shenzhen’s urban cultural development and basketball will undoubtedly become another shining highlight for Chinese basketball.”
“Building on our past experiences, we aim to innovate and excel in our preparations, highlighting the youthful energy of this dynamic city to the world. As we look ahead to the FIBA Women’s Asia Cup 2025, we eagerly anticipate the next chapter in this remarkable journey,” said Zhou Tianlong, Division Chief of the Sports Industry Development Department at the Culture, Media, Tourism, and Sports Bureau of Shenzhen Municipality.
Hosts China are the defending champions of the Women's Asia Cup, having ended Japan's five-time title-winning streak in Sydney, Australia back in 2023.
FIBA