SINGAPORE (Singapore) - The FIBA Intercontinental Cup that takes place in Singapore will provide the ideal backdrop for the innovative Basketball Matters conference, on Friday, September 13. FIBA, the NBA and sport marketing agency Infront are the main partners in delivering this first edition of Basketball Matters, supported by Sport Singapore, the national sports agency under Singapore's Ministry of Culture, Community and Youth, and powered by Sports Matters. The one-day conference in Singapore Sports Hub aims to involve the local community and provide business leaders in Asia and beyond with insightful data on current basketball trends. Tim Hardaway and Shareef Abdur-Rahim, two of the Sydney 2000 Olympics gold medalists with Team USA, will coincide on the Basketball Matters panel. Hardaway, a Naismith Basketball Hall of Fame inductee, will discuss with FIBA Media & Marketing Services Director General Frank Leenders a set of independent analyses that demonstrates the growth of basketball and its exceptional popularity in Asia and worldwide.
NBA G League President Shareef Abdur-Rahim meanwhile will deliver an engaging lecture entitled NBA Matters to the audience. Infront Pan-Asia Managing Director David Nivelle will join FIBA Oceania Board member and two-time Olympian Megan Compain, to discuss why brands should invest in women’s basketball. The conference hosts, represented by Marcus Tan, Chief, Sport Development Group at Sport Singapore, and Yazed Osman, Group Head, Events & Placemaking at Kallang Alive Sport Management, will welcome attendees and participate in the conference. Basketball Matters, produced by Branded, is one of two major events to take place in Singapore concurrently with this edition of the FIBA Intercontinental Cup. On Saturday evening, Singapore will welcome guests to the bright FIBA Hall of Fame Class of 2024 induction ceremony. ###
About FIBA FIBA (fiba.basketball) - the world governing body for basketball - is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC). For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.