MIES - FIBA received further confirmation today that its Social Media platforms are among the best of all Olympic Sports Federations.

With Global advisory firm Burson Cohn & Wolfe Sports Practice reporting Monday on the effectiveness of the Social Media engagement of the federations, FIBA was the only one outside of the International Olympic Committee (IOC) to be featured in the Top 4 in the most followed category of all of six social networks analyzed by the study.

The analysis takes into consideration Facebook, Instagram, Twitter, YouTube, Periscope and LinkedIn. The IOC has 36 million+ followers, FIFA 33 million+ followers and FIBA 9 million+ followers (@FIBA + @FIBA3x3).

The analysis does not take into account Chinese Social Media networks like WeChat or Weibo where FIBA has 3 million+ followers and was recognized as one of its 10 most influential sports organizations for 2018.

The findings of the study, which analyzes the Social Media footprint of the 42 Olympic Winter and Summer Sports governing bodies, shows that, among the top Social Media leaders, football (soccer), basketball, rugby and cycling have the largest Social Media fan bases.

97 institutional Twitter accounts, 60 Facebook pages, 56 Instagram accounts and 51 YouTube channels were included and analyzed in this ranking.

FIBA remains one of the most followed, active and engaging federations.

Facebook

FIBA is the most active federation thanks to the two Facebook pages Facebook.com/FIBAbasketball and Facebook.com/FIBA.

FIBA has the second highest engagement among federations after the IOC.

Two of FIBA's Facebook channels are in the Top 10 of the most followed page with @FIBA in second place and @FIBA3x3 fifth.

There were 105,324 interactions for the inspirational court from the Philippines below, which was a top 10 Facebook post of the year among Olympic Sports Federations.

 

Instagram

FIBA has the third most engaged account.

FIBA also has the third most followed account on Instagram.

The 20 most popular posts on Instagram all come from @Olympics and @FIBA, including the announcement that Kobe Bryant has become the FIBA Basketball World Cup 2019 global ambassador with 536,266 video views and 78,879 interactions.

Twitter

FIBA is the fourth most followed Olympic Sports Federation.

YouTube

FIBA is the fourth most followed on YouTube.

Periscope

FIBA is the second most followed Olympic Sports Federation while it's the most successful account on Periscope with 1.658,878 likes garnered. 

LinkedIn

FIBA has the third most followers on LinkedIn.

FIBA