BCL Americas strikes deal with IDG for special NFTs

Miami (USA) – Basketball Champions League Americas (BCLA) and International Digital Group (IDG) have joined forces to give fans a new and unique way to engage with the league. As part of a Sponsorship and Licensing Agreement deal, the parties will develop Non-Fungible Tokens (NFTs) as a digital collectible for fans featuring the BCL Americas.

The NFTs will highlight memorable moments from the BCL Americas archives and include assets of current participating clubs such as Flamengo, Minas and Sao Paulo. Fans can purchase the BCLA NFTs on the IDG platform and NFT holders will have exclusive access to memorabilia, raffles, tickets for the Final 8 and other experiences that money just cannot buy. NFTs are now available at www.idgnft.com

The deal is part of BCL Americas' continued efforts to drive innovation and elevate the competition and its brand. The partnership with IDG also aims to deepen fan engagement opportunities for the league and inject the BCLA brand into the digital disposition.

"This partnership is a pivot moment for the regional office in the Americas. IDG and BCL Americas will elevate fans experiences and, most importantly, put innovation in the forefront agenda of our club league. BCL Americas continues to innovate, and this is a tremendous strategic milestone for us. I'm very excited with the future and what this partnership will do for both FIBA and IDG," said Carlos Alves, FIBA Executive Director Americas.

IDG's CEO, Mrs. Sylmara Multini has said: "IDG is extremely happy to partner with BCLA. We share the same interest towards innovation, tech, and fan engagement. We are a company driven by passion to collect unforgettable moments. IDG creates sports & entertainment NFT content and deliveries it as a piece of valuable history worth collecting it. We are a collector's hub where the collectors can buy and trade their exclusive IDG NFTs. Our ability to customize state-of-the-art digital collectables (NFTs) in combination with the sensorial experiences, positions IDG as a reference in the NFT market. Basketball fans will have access to exclusive BCLA NFTs combined with one-of-a-kind memorabilia and unique fan experiences."

About BCL Americas

Basketball Champions League Americas (BCLA) is the most important international basketball club competition in the Americas. It is supported by top clubs, national leagues, and federations from the most important markets in the Americas to create a new experience for brands to engage with fans. The league has 12 clubs who represent seven countries across the Americas.

About IDG

IDG (International Digital Group LLC) is a tech company, based out of California, USA, specialized in customization and commercialization of non-fungible tokens (NFTs), Memorabilia & Fan Experience. We drive digital transformation enabling our clients to better connect with their fans, generating new business opportunities and relations. IDG's mission is to become the global leader in Sports & Entertainment Digital Collectables. Our philosophy revolves around building a digital ecosystem that allows our customers to explore a unique and protected platform, leading them to an exclusive marketplace journey. IDG is a blockchain enabled platform that support fans to buy, trade, sell and further engage with their favourite digital sports & artists collectibles by building collections that grow intrinsic value and unlock further rewards. We are global and we connect you with anyone, anywhere at any time.

FIBA